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The rise of AI search engines, like ChatGPT, Gemini, Claude and Perplexity, dictates that content must appeal to both humans and conventional search algorithms, and now, these new generative AI models. Can GEO be effective for all websites? That is the question I am exploring.

Picture this: nearly 90% of your potential customers begin their online journey not on your website, not on social media, but with a search engine query.  At Blazly , we have noticed something transformative on the horizon, something that dwarfs traditional search engine optimization (SEO): Generative Engine Optimization , or GEO as we call it. The rapid ascent of AI platforms such as ChatGPT, Google Gemini, Claude and Perplexity means that if you want content visibility, you

Did you know businesses that embrace artificial intelligence often see their revenue jump by an average of 37%? It is an impressive figure, and at Blazly , we dedicate ourselves to helping businesses not only keep their heads above water but truly thrive in this rapidly changing digital landscape.  Generative AI has shaken things up, bringing incredible opportunities along with some unique challenges. This is why we are so passionate about Generative Engine Optimization (GEO

Online marketing never stands still. Just when search engine optimization (SEO) seemed mastered, generative AI arrived, ushering in generative engine optimization (GEO). Are they competitors? Do you require both? At Blazly , we have guided numerous brands through these changes, discovering that understanding the interplay between SEO and GEO is essential. I remember when Google algorithm updates would send shockwaves through the marketing sphere. Now, AI powered search feels

Did you realize almost 70% of online journeys begin at search engine platforms like Google and Bing? That is a big number. Yet something is changing. People increasingly head straight to generative AI like ChatGPT, Gemini, Claude and Perplexity as their starting blocks.  At Blazly , I have watched this shift demand a new approach. Optimizing your content for these AI powered platforms, what we are calling Generative Engine Optimization or GEO, is no longer optional. It is a

A recent study suggests around 70% of marketing professionals believe artificial intelligence is about to shake up search engine optimization (SEO) in just a few years. This is not some far off fantasy. This is happening now. At Blazly , I have been watching the search space carefully, observing the rise of generative AI like a hawk watches its prey. The old rules are gone. It is not sufficient to simply rank high on Google.  Now, the goal is to become the authoritative brand