A recent study showed that approximately 17% of people online have already used AI search tools. That is not a blip on the radar; that is a major change in how people find information, especially when looking for businesses close to them.  Blazly  saw this coming and created Blazly GEO  to ensure your business does more than just get by. We want you to take over your local market, and Generative Engine Optimization  (GEO) is how you do it. We know how hard it can be for local

Here is a startling prediction: artificial intelligence could be involved in over 60% of online searches by 2025. It suggests this will completely reshape how content is discovered and used. This is precisely where Technical Generative Engine Optimization, or GEO, becomes important.  At Blazly , we have developed a framework designed to assist you in navigating this change, guaranteeing that your website is not only visible but is also considered a reliable source for artific

Poorly designed prompts can reduce the effectiveness of generative AI outputs by a staggering 80%. That is not just a guess. A Gartner report  makes it clear that organizations ignoring prompt engineering are missing out on significant opportunities to improve efficiency and spark fresh ideas.  Generative AI is changing the digital world, so mastering the art of creating effective prompts is now essential for businesses aiming to stand out. At Blazly , we have seen firsthand

Artificial intelligence is not just a futuristic concept; it is a present-day reality, poised to reshape industries and redefine how we interact with technology. The estimation that the global AI market will approach $500 billion this year, as highlighted in a Statista report , underscores its accelerating influence.  As someone deeply involved with Generative Engine Optimization  (GEO) at Blazly , I have observed firsthand how this boom changes search engine optimization (SE

In 2024, a Salesforce report highlighted that a significant 74% of customers feel generative AI elevates their customer service experiences. This is not a minor detail; it signals a fundamental shift.  AI is actively reshaping customer interactions, demanding a revised approach to measuring success. As the product owners at Blazly , we recognize that generative AI necessitates a fresh perspective on traditional SEO strategies, giving rise to Generative Engine Optimization , o

Did you know a 2024 Pew Research Center study revealed that 63% of Americans believe artificial intelligence will dramatically change the job scene in the next decade? At Blazly , that statistic screams one thing: we must tackle the ethical minefield that AI is creating in our professional lives, specifically marketing and search engine optimization.  Generative Engine Optimization (GEO)  is no exception. As search evolves into an AI driven landscape, it is crucial to conside

Traditional search engine optimization is fading in importance as Generative Engine Optimization (GEO)  gains traction. The focus is shifting to providing definitive answers, not just achieving high rankings. Numerous e-commerce businesses are struggling to keep up. They are pouring money into search engine optimization strategies that simply do not deliver the results they once did.  Today’s consumers are leveraging artificial intelligence tools like ChatGPT, Gemini, Claude

Gartner  anticipates that by 2026, a significant 20% of search results will originate from AI . This is not a minor adjustment; it signifies a fundamental change in how individuals discover information online. At Blazly , we are heavily invested in Generative Engine Optimization, or GEO. This strategy is rapidly becoming indispensable for businesses aiming to maintain visibility as AI driven search expands.  Traditional SEO revolves around achieving high rankings on search en

A staggering 15 million Americans are already turning to AI as their primary method for conducting searches. That is not some future prediction; it is according to a   Statista report from February 2024 .  It is suggested that the number will more than double before 2028 rolls around.  The implication is clear: old fashioned SEO alone is no longer sufficient to guarantee your brand's visibility. To thrive, you must embrace Generative Engine Optimization (GEO), incorporating

Did you know traditional search engine use is predicted to plummet by 25% by 2026? This isn't just a minor dip; it is a seismic shift, throwing Generative Engine Optimization (GEO) into the spotlight.  People now frequently use platforms, those powered by algorithms, such as ChatGPT, Gemini, Claude and Perplexity, to find answers. So, if brands want to stay noticeable and relevant, understanding and applying GEO is not optional; it is crucial. Here at Blazly , we have observ

The rapid expansion of AI is fundamentally reshaping how people seek information. Therefore, Generative Engine Optimization , or GEO, is paramount if you want your business to remain discoverable. How can you actually tell if you are succeeding? I can help you determine that. I will unpack the crucial metrics to gauge GEO effectiveness, and let us toss out standard SEO practices for a moment. I will demonstrate how well your brand resonates within AI driven search environment

Here is a mind blowing statistic: Millennials and Gen Z account for 65% of generative AI users, according to Salesforce . This generational takeover means businesses must adapt to search methodologies powered by artificial intelligence.  Typical search engine optimization is insufficient. Generative Engine Optimization , or GEO, is needed to maintain visibility and relevance. At Blazly , the proliferation of generative AI signals a need to revamp our approach to search engine

Over 40% of businesses were mapping out their AI game plans by 2023. The digital marketing scene is always changing. I remember when Search Engine Optimization mastery, to rank high on Google, was the ultimate goal. Now, AI powered search has arrived, bringing Generative Engine Optimization into the spotlight. Here at Blazly , we have been paying close attention to these shifts. We are also developing strategies to assist businesses in navigating these changes. Any business

Gartner estimates that Artificial Intelligence will be a top priority for Chief Information Officers. That is a seismic shift, and it means your old search engine optimization tricks simply will not cut it. Welcome to Generative Engine Optimization, or GEO. At Blazly , we make sure your brand is the go to source. We have noticed a lot of people scratching their heads, wondering where to even begin with GEO. It might sound complicated, but the core concepts are surprisingly st

Generative AI is projected by Gartner experts to rake in billions this year. This is not pocket change; it is reshaping how people find you online. Forget sticking only to traditional search engine optimization, or SEO. Now, Generative Engine Optimization, or GEO, is the name of the game.  The awesome news? You do not always need a huge pile of cash to get started. Several fantastic free Generative Engine Optimization tools are out there, ready to give you the insights neede

Just when you think you have search engine optimization figured out, the rules change. Now, everyone is buzzing about Generative Engine Optimization, or GEO. 

Did you know that roughly half of all online searches now involve artificial intelligence in some capacity? That is a massive shift, and it means that your old search engine optimization tricks will likely fall flat. I am talking about Generative Engine Optimization , or GEO.  At Blazly , we have witnessed this change firsthand. We steer brands toward ensuring their content not only gets seen but also is favored by AI engines. Generative Engine Optimization (GEO) means tweaki

Did you know nearly three quarters of consumers would rather learn from an article than sit through an advertisement? That is a pretty big deal. I have seen a real shift in the digital landscape.  Artificial intelligence is rewriting the rules of how people discover information. Search engines? They are morphing into AI powerhouses. This demands a completely new way of thinking about search engine optimization.  That is where Generative Engine Optimization , or GEO, steps int

The rise of AI search engines, like ChatGPT, Gemini, Claude and Perplexity, dictates that content must appeal to both humans and conventional search algorithms, and now, these new generative AI models. Can GEO be effective for all websites? That is the question I am exploring.

Picture this: nearly 90% of your potential customers begin their online journey not on your website, not on social media, but with a search engine query.  At Blazly , we have noticed something transformative on the horizon, something that dwarfs traditional search engine optimization (SEO): Generative Engine Optimization , or GEO as we call it. The rapid ascent of AI platforms such as ChatGPT, Google Gemini, Claude and Perplexity means that if you want content visibility, you