Online marketing never stands still. Just when search engine optimization (SEO) seemed mastered, generative AI arrived, ushering in generative engine optimization (GEO). Are they competitors? Do you require both? At Blazly , we have guided numerous brands through these changes, discovering that understanding the interplay between SEO and GEO is essential. I remember when Google algorithm updates would send shockwaves through the marketing sphere. Now, AI powered search feels

Did you realize almost 70% of online journeys begin at search engine platforms like Google and Bing? That is a big number. Yet something is changing. People increasingly head straight to generative AI like ChatGPT, Gemini, Claude and Perplexity as their starting blocks.  At Blazly , I have watched this shift demand a new approach. Optimizing your content for these AI powered platforms, what we are calling Generative Engine Optimization or GEO, is no longer optional. It is a

A recent study suggests around 70% of marketing professionals believe artificial intelligence is about to shake up search engine optimization (SEO) in just a few years. This is not some far off fantasy. This is happening now. At Blazly , I have been watching the search space carefully, observing the rise of generative AI like a hawk watches its prey. The old rules are gone. It is not sufficient to simply rank high on Google.  Now, the goal is to become the authoritative brand