Did you know traditional search engine use is predicted to plummet by 25% by 2026? This isn't just a minor dip; it is a seismic shift, throwing Generative Engine Optimization (GEO) into the spotlight.  People now frequently use platforms, those powered by algorithms, such as ChatGPT, Gemini, Claude and Perplexity, to find answers. So, if brands want to stay noticeable and relevant, understanding and applying GEO is not optional; it is crucial. Here at Blazly , we have observ

Gartner estimates that Artificial Intelligence will be a top priority for Chief Information Officers. That is a seismic shift, and it means your old search engine optimization tricks simply will not cut it. Welcome to Generative Engine Optimization, or GEO. At Blazly , we make sure your brand is the go to source. We have noticed a lot of people scratching their heads, wondering where to even begin with GEO. It might sound complicated, but the core concepts are surprisingly st