Best HubSpot SEO Tools in 2026

TL;DR: Most HubSpot SEO tools you need are already in your account, and many teams never open them. Topic clusters, the SEO Recommendations scanner, the on-page panel and Google Search Console integration cover the majority of on-page work. Buy a third-party tool only for the four things HubSpot genuinely does not do: keyword research at depth, backlink data, content production at volume, and tracking whether AI engines cite you.

Key Takeaways

• Audit before you buy. Run the SEO Recommendations scanner and open the Topics tool. Teams routinely purchase software to solve problems their existing plan already addresses.

• Topic clusters sit behind Professional. On Starter you get on-page SEO fields and basic recommendations but not the content strategy tool, which changes what you need to buy.

• HubSpot's reporting is the thing nothing else replicates. Topic cluster reports tie sessions to contacts and deals because the CMS and CRM share a database. No standalone SEO suite can do that.

• The real gaps are research, links, volume and AI visibility. Those are the four reasons to add a tool, and each has a different answer.

• Publishing friction is a genuine cost. Moving finished drafts into HubSpot by hand is the tax most teams underestimate, and an integration that publishes directly removes it.

• HubSpot now has AEO tools in beta, plus a free AEO Grader, so check what your account already includes before paying for AI visibility tracking separately.

What HubSpot gives you natively, and the four gaps

HubSpot SEO tools are the search features built into Marketing Hub and Content Hub: the SEO Recommendations scanner, the Topics and content strategy tool, per-page on-page SEO fields, Google Search Console integration and topic cluster reporting. Together they cover most on-page work without a single third-party subscription, which is why the first step in any evaluation is finding out what your plan already includes.

What is included, by tier

Plan names and inclusions change, so treat this as a starting point and confirm against HubSpot's current pricing page before budgeting.

The row that changes the buying decision is the Topics tool. On Starter you have on-page fields and little strategic tooling, so a third-party planner earns its place. On Professional you already have the cluster planner and reporting, and buying another one duplicates it.

The four genuine gaps

After years of working with HubSpot sites, the same four gaps come up regardless of tier.

1. Keyword research depth. HubSpot surfaces some keyword data and leans on Search Console for performance, which only reports queries you already rank for. Finding opportunities you do not yet rank for needs an external index.

2. Backlink data. HubSpot has no backlink index. If off-page authority is part of your plan, that data comes from elsewhere.

3. Content production at volume. The editor and Breeze help you write a page. Neither turns a keyword list into twenty drafted articles, and that is where most teams lose their hours.

4. AI search visibility. HubSpot has moved here with AEO tools in beta and a free AEO Grader, but tracking citations across ChatGPT, Gemini, Perplexity and Claude at prompt level is still mostly a specialist job.

The honest framing

Everything else, and it is the larger part, HubSpot already does. The rest of this article works through five use cases, what each one costs you in hours today, and whether closing it needs a purchase or just a setting you have not turned on.

Use case 1: Building topic clusters without the spreadsheet

The problem. A content lead wants to build a pillar page with supporting articles. They export keywords, group them by hand in a spreadsheet, check which ones they already cover, decide publish order, and rebuild the plan in HubSpot. Two to three days of work before a single word is written, repeated every quarter.

What HubSpot already does. On Professional and above, the Topics tool maps a pillar and its subtopics visually, tracks internal links between them automatically, and reports performance per cluster. If you are on Professional and planning clusters in a spreadsheet, you are duplicating a tool you pay for.

What is still manual. Deciding which clusters to build. The Topics tool organises a plan once you have one; it does not tell you which topics you could realistically rank for, or generate the supporting articles.

Where a third-party tool helps

Two specific jobs:

1. Opportunity identification. Pointing a tool at your domain and getting back topics you could plausibly win, with volume and difficulty, removes the guesswork from choosing the pillar.

2. Turning the plan into drafts. A cluster of one pillar plus twelve supporting posts is weeks of writing. This is the single largest time cost in the whole workflow.

Blazly SEO addresses both from inside the HubSpot ecosystem. Its Strategy Builder turns a target keyword into a pillar page plus cluster topics with publish dates and word counts attached, and Ranking Opportunities analyses a URL to suggest topics and headings with estimated traffic. Drafts generated from that plan publish straight to HubSpot CMS rather than being pasted in.

The realistic time saving

These ranges are practitioner estimates rather than measured benchmarks. Use them to size the problem, then measure your own before and after.

The caution

Generated drafts need real editing before they earn anything. Budget roughly twenty minutes per article to verify facts, add the specifics only you know, and make sure each page answers a distinct question. A cluster of twelve near-identical posts competes with itself, which is worse than publishing six good ones.

Use case 2: Fixing what the SEO scanner flags

The problem. HubSpot's SEO Recommendations scanner produces a prioritised list of issues across your live pages: missing meta descriptions, thin content, heading structure problems, missing alt text, slow pages. The list is accurate and nobody works through it, because each item is a small task on a different page and there is never a block of time for it.

What HubSpot already does. More than most teams realise. The scanner covers pages hosted outside HubSpot as well as inside, and it prioritises rather than dumping everything at once. It is available on Professional and above, with a reduced version lower down.

What is still manual. Every fix. The scanner identifies; it does not change anything. That is the gap, and it is a workflow gap rather than a software gap.

The fix that costs nothing

Before buying anything, try this: book a recurring 45 minutes weekly, open the scanner, and work the top five items. That is roughly 250 small fixes a year from an hour a week. Most teams that complain about HubSpot SEO have never done this, and it outperforms any tool purchased and left unopened.

Where a tool genuinely helps

Three things the scanner does not do:

The third row is the one with real leverage. Fixing a page after publication costs more than writing it correctly once, and a pre-publish check moves the work upstream where it is cheapest.

What no tool will fix

Technical issues requiring template or theme changes still need a developer. A scanner can flag that your H1 structure is wrong across a template; changing the template is a development ticket. Budget for that rather than expecting software to resolve it, and be sceptical of any tool promising to fix technical SEO without touching your theme.

Honest expectation

Working the scanner list reliably improves technical health scores. It moves rankings only when the issues were genuinely holding pages back, which is sometimes and not always. Treat it as hygiene that removes a ceiling rather than as a growth lever.

Use case 3: Optimising published content in bulk

The problem. You have 200 blog posts. Perhaps 30 drive meaningful traffic, 40 used to, and the rest do nothing. Refreshing them one at a time in the HubSpot editor means opening each post, checking what it ranks for in Search Console, deciding whether it is worth saving, and rewriting it. At twenty minutes of assessment per post that is 60 hours before any writing happens.

What HubSpot already does. Search Console integration shows you which posts earn impressions and clicks. Topic cluster reports show which clusters produce contacts. Between them you can identify candidates without leaving HubSpot, and this is free on most tiers.

What is still manual. The triage and the rewriting. HubSpot tells you which pages underperform; deciding what to do with each one and doing it is yours.

The triage that saves the most time

Sort your posts into four buckets before touching any of them. Most teams skip this and start rewriting from the top of an alphabetical list.

The consolidate bucket is the one teams miss. Multiple posts covering the same ground split your own authority, and merging three mediocre posts into one strong page frequently outperforms rewriting all three.

Where tooling helps

Bulk work is where a content platform earns its subscription. Blazly SEO's Bulk Article Generator takes a CSV of topics or keywords and produces structured drafts at scale, which fits the refresh bucket well: export your refresh list from HubSpot, feed it in, edit the drafts, publish back to HubSpot CMS. The Brain feature stores your research and brand context so generated drafts stay aligned rather than reading generically.

The caution that matters most here

Bulk generation is a genuine accelerator for a list you have already triaged. It is actively harmful applied to an untriaged list, because you end up with more pages covering ground you already cover.

Do the triage first. It takes a day and it determines whether bulk tooling helps you or buries you. If you cannot say which bucket a post belongs in, you are not ready to regenerate it.

Use case 4: Reporting SEO against pipeline

The problem. Your CMO asks what SEO contributed to pipeline last quarter. You have rankings from one tool, sessions from analytics, and deals in the CRM, and joining them means a manual export and a spreadsheet nobody fully trusts. Every quarter, several days of work, and a number that gets questioned.

What HubSpot already does. This is the one area where HubSpot beats every standalone SEO suite, and it is also the most underused. Because the CMS and CRM share a database, topic cluster reports show sessions, session-to-contact rate, new contacts and bounce rate per cluster without any export. Under web traffic analysis you can see which clusters produce contacts rather than just traffic.

No SEO platform can replicate this, because none of them hold your deal data. Semrush and Ahrefs have far better keyword and backlink data and neither knows which article preceded a closed deal.

What is still manual. Attribution judgement. HubSpot will tell you a contact first touched a cluster page; deciding how much credit that deserves in a multi-touch B2B cycle is a decision, not a report.

The reporting setup worth building once

Build these once as a dashboard and the quarterly scramble stops. That is a half-day of setup against several days per quarter of manual assembly.

Where a third-party tool does not help

This is worth stating plainly in an article about tools: for pipeline attribution, you do not need another subscription. If you are exporting HubSpot data into a spreadsheet to join it to SEO data, the problem is that nobody built the dashboard, and adding software will not fix it.

Note too that integrations vary in what they touch. Blazly SEO, for example, publishes blog content to HubSpot CMS and explicitly does not access contacts, companies or deals, so your attribution reporting stays entirely inside HubSpot where it belongs.

The number to report

Contacts and pipeline by topic cluster, quarter over quarter. Not rankings. A ranking report answers a question nobody in the room is asking, and the cluster report is already built and sitting in your account.

Use case 5: Getting cited by AI search engines

The problem. Buyers ask ChatGPT, Gemini and Perplexity for recommendations, and those answers cite a handful of sources. Your HubSpot reporting shows nothing about this, because an AI assistant that names your brand without sending a click leaves no trace in your analytics.

What HubSpot already does, and this is recent. HubSpot has moved into this space with AEO tools currently in beta, described as answer engine optimization tools that track and improve visibility in AI results. There is also a free AEO Grader and an AI Search Sensor. Check what your account includes before paying for anything separately, because this area is changing fast and the free grader is a reasonable starting point.

What is still a gap. Prompt-level tracking across several engines, repeated on a schedule. AI answers vary between runs, so a single check tells you little. You need the same prompts sampled repeatedly to get a rate, and that is specialist work.

What actually drives citations

Four things, and three of them you can do inside HubSpot today without buying anything.

The last row catches people. Check that GPTBot, OAI-SearchBot, ClaudeBot, Claude-SearchBot and PerplexityBot are not blocked, and verify in server logs rather than trusting robots.txt alone, since CDN and firewall rules can override it silently.

Where a tool helps

Once you want to measure rather than guess. Manual checking works to roughly fifty prompts; past that, running five samples per prompt across several engines weekly becomes impractical. That threshold, not a vendor pitch, is the sensible trigger to buy something.

The expectation to set

AI citations are mostly a brand preference asset rather than a traffic channel. Published research puts AI referral traffic at a low single-digit percentage of sessions for most sites, with click-through from inside AI summaries low as well. The visitors who do arrive tend to convert better because they come after the comparison stage.

Tell your leadership that before you start, not at the first quarterly review.

The tools compared

Three categories matter for a HubSpot team: what is native, what connects through the marketplace, and what sits outside and feeds you data. Prices below were checked in October 2026 and change frequently, so confirm on each vendor's pricing page before budgeting.

Native HubSpot SEO tools

Marketplace integrations

Standalone tools worth keeping outside HubSpot

How to read this

Most HubSpot teams need native plus one marketplace tool, chosen by their actual constraint. If the constraint is production, a content platform that publishes directly into HubSpot removes the copy-paste tax. If it is research or links, Semrush or Ahrefs is the better spend and you accept that content still moves by hand.

Buying all three is common and usually wasteful. Pick based on where your hours actually go this month, which the next section helps you work out.

Step by step: building your HubSpot SEO stack

Eight steps, about three weeks. The first four cost nothing and regularly remove the need for steps five onwards.

Step 1: Find out what your plan includes. Open HubSpot and check whether you have the Topics tool, the full SEO Recommendations scanner and topic cluster reporting. Teams buy planning software while holding an unused licence for the same capability.

Step 2: Run the SEO Recommendations scanner and read the whole list. Not to fix anything yet. You want to know whether your problems are technical, structural or content, because that determines everything after this.

Step 3: Connect Google Search Console if it is not already. Free, five minutes, and it is the data that tells you what you currently rank for. Without it you are planning content blind.

Step 4: Audit your existing content into the four buckets. Refresh, consolidate, leave, retire. A day of work. This is the step that decides whether you need production tooling or just editing time.

Step 5: Identify your actual constraint. Be specific. Is it that you cannot find opportunities, cannot produce enough drafts, cannot get published content out the door, or cannot see AI visibility? One of these dominates for most teams.

Step 6: Buy for that constraint only. Production constraint points to a content platform with direct HubSpot publishing. Research constraint points to Semrush or Ahrefs. AI visibility points to HubSpot's AEO tools first, then a specialist tracker if you pass fifty prompts.

Step 7: Set the weekly habit before the tool arrives. 45 minutes on the scanner list, every week. If that habit does not exist, new software will not create it and the subscription becomes shelfware.

Step 8: Build the reporting dashboard once. Topic cluster performance, landing page to contact, Search Console queries. Half a day that replaces several days of quarterly assembly.

The ordering rule

Steps 1 to 4 before any purchase. The most common expensive mistake with HubSpot SEO tools is buying to solve a problem the account already solves, and four days of auditing prevents a year of subscription.

If you only have a day

Steps 1, 2 and 3. You will know what you already own, what is broken, and what you rank for. That is enough to make a sensible decision about everything else.

What each use case actually saves

Time savings in SEO tooling are routinely overstated, so here is an honest accounting. The figures below are practitioner estimates for a team publishing four to eight pieces a month. Measure your own before and after rather than trusting anyone's table, including this one.

Hours per month, by use case

Reading this table

Two of six use cases justify a purchase outright. Production is far and away the largest line, which is why content tooling is usually the right first buy for a HubSpot team rather than a research suite.

Three of six need a habit or a dashboard rather than software. If you buy tools for those, you add cost without removing hours.

The cost side

That last row is the one business cases omit. Generated content needs verification, specifics adding and a check that each page answers a distinct question. At eight articles a month that is nearly three hours, and a plan assuming zero editing will either miss its quality bar or its deadline.

The honest net

For a team producing eight pieces a month, content tooling with direct HubSpot publishing plausibly returns 25 to 50 hours against a subscription in the low hundreds. That is a good trade. The other use cases are mostly free if someone books the time, which is a less exciting conclusion and a more accurate one.

Seven mistakes HubSpot teams make

Each of these is common, costly and avoidable. They are ordered by how much they cost.

1. Buying a tool for a capability already in your plan. The Topics tool, the SEO scanner and Search Console integration sit unused in a lot of accounts while the team pays for third-party equivalents. Fix: audit your tier before any purchase.

2. Publishing volume without triage. Bulk generation applied to an untriaged backlog produces pages that compete with your existing ones for the same queries. Fix: sort into refresh, consolidate, leave and retire first, then generate only against real gaps.

3. Treating generated drafts as finished. Published without verification, generated content carries invented specifics and generic claims. Fix: twenty minutes per article minimum, with a hard rule that every statistic gets a source and a date.

4. Reporting rankings instead of contacts. HubSpot can show contacts and pipeline by topic cluster, which is what leadership asked about. A ranking report answers a question nobody raised. Fix: build the cluster dashboard once.

5. Never opening the SEO Recommendations list. The scanner produces a prioritised list and most teams read it once. Fix: 45 minutes weekly on the top five items, booked as a recurring meeting.

6. Ignoring AI crawler access. A CDN or firewall rule can block AI crawlers while your robots.txt permits them, which removes you from AI answers silently. Fix: verify status codes in server logs per user agent, not in robots.txt.

7. Keeping stale facts on high-traffic pages. Pricing, integration lists and feature claims drift, and both search engines and AI assistants will quote the outdated version confidently. Fix: date anything that changes and review quarterly.

The pattern

Five of the seven are habits rather than tooling problems. That is the honest summary of HubSpot SEO: the platform gives you most of what you need, and the teams that do well are the ones who booked the recurring time to use it. Software helps with production and measurement. It does not create the discipline, and buying more of it when the discipline is missing is how accounts end up with four subscriptions and flat traffic.

30/60/90-day roadmap and checklist

The first thirty days cost nothing and frequently remove the need to buy anything. The second thirty fix what you found. The third thirty add tooling against a constraint you have now proven exists.

Days 1 to 30: use what you already pay for

Days 31 to 60: fix and build

Days 61 to 90: add tooling and measure

Honest expectation setting: a first quarter done this way usually produces a clean technical baseline, a consolidated content library and one cluster published. Traffic moves later. Anyone promising a multiple on organic traffic in ninety days is describing something they cannot control.

HubSpot SEO checklist

• ☐ Tier audited: you know whether you have the Topics tool and full scanner

• ☐ Google Search Console connected

• ☐ SEO Recommendations scanner run and the full list read

• ☐ Weekly 45 minutes booked for scanner fixes

• ☐ Existing content triaged into four buckets

• ☐ Competing posts consolidated with redirects in place

• ☐ Top 25 pages open with a 40 to 60 word direct answer

• ☐ Headings in question form where it suits the page

• ☐ Pricing, integrations and feature claims dated and current

• ☐ AI crawler access verified in server logs, not just robots.txt

• ☐ Topic cluster reporting dashboard built

• ☐ Contacts by cluster, not rankings, used as the headline metric

• ☐ Constraint named before any tool purchase

• ☐ Editing time budgeted for any generated content

• ☐ HubSpot AEO tools and the free AEO Grader checked before buying AI tracking

• ☐ Pricing of any tool re-verified on the vendor's own page

FAQs

What SEO tools are built into HubSpot?

HubSpot includes the SEO Recommendations scanner, the Topics and content strategy tool, per-page on-page SEO fields, Google Search Console integration, topic cluster reporting and Breeze AI assistance. HubSpot has also added AEO tools in beta plus a free AEO Grader for AI search visibility.

Do I need a third-party SEO tool if I use HubSpot?

Often not. HubSpot covers on-page optimisation, cluster planning and reporting. The genuine gaps are keyword research depth, backlink data, content production at volume and prompt-level AI visibility tracking. Buy only against whichever of those is your actual constraint.

Which HubSpot plan do I need for SEO?

On-page fields and basic recommendations are available on lower tiers. The Topics and content strategy tool, the full SEO Recommendations scanner and topic cluster reporting generally require Professional or above. Check HubSpot's current pricing page, since tiers and inclusions change.

What does the Blazly SEO HubSpot integration do?

It connects keyword research, content planning, AI drafting, on-page scoring and publishing in one workflow, then publishes finished blog posts directly to HubSpot CMS. It reads limited CMS and blog settings and does not access HubSpot contacts, companies, deals or tickets.

How much do HubSpot SEO tools cost?

Native features are included in your HubSpot plan, with the more advanced ones requiring Professional or above. Marketplace apps add their own subscription, from roughly $39 a month for content tooling up to around $200 for research suites. Verify pricing directly, as it moves.

Can HubSpot track my visibility in ChatGPT and other AI engines?

Partly, and this is changing. HubSpot has AEO tools in beta and offers a free AEO Grader. For prompt-level tracking across several engines sampled repeatedly, you will likely still want a specialist tool, and that becomes worthwhile past roughly fifty tracked prompts.

Should I use HubSpot's AI writer or a third-party one?

Breeze is convenient for a single page inside the editor. A third-party content platform makes sense when you need volume, bulk generation from a keyword list, or a workflow that runs from research through to scheduled publishing. Both need the same human editing afterwards.

How do I report SEO results to leadership in HubSpot?

Use topic cluster reporting under web traffic analysis, which shows sessions, new contacts and conversion rate per cluster. Report contacts and pipeline by cluster rather than rankings. This is the one thing HubSpot does that standalone SEO platforms cannot replicate.

Choosing the right HubSpot SEO tools for your team

The short version: audit what you already pay for, book the weekly habit, build the reporting dashboard once, and buy software only for the constraint you can name. For most HubSpot teams that constraint is content production, which is why a tool that drafts against a plan and publishes straight into HubSpot CMS tends to be the first purchase worth making.

The rest of the work is free and sitting in your account. That is an unglamorous conclusion for an article about tools, and it is what the evidence supports.

When native HubSpot is enough

Skip the extra subscription entirely if:

• You are on Professional and publishing fewer than four pieces a month. The Topics tool, scanner and reporting cover you. Your constraint is time, not tooling.

• Your content library is small and well covered. Under fifty posts with no obvious gaps means production is not your problem.

• Nobody has opened the SEO Recommendations list in a month. Adding software to an unused tool produces two unused tools.

• You cannot name your constraint in a sentence. That is a signal to audit for another month rather than to buy.

If production is your constraint

If you have a plan and cannot get it written and published fast enough, that is the clearest case for a marketplace tool. Blazly SEO on the HubSpot marketplace connects keyword research, cluster strategy, AI drafting and on-page scoring, then publishes directly to HubSpot CMS so finished content stops being rebuilt by hand. It runs on a Blazly subscription with a short free trial, and it publishes blog content only, leaving your CRM data untouched.

Trial it against a real cluster rather than a sample topic, measure your editing time honestly, and compare the output with something your team wrote manually.

Summary

The best HubSpot SEO tools for most teams are the ones already in the account: topic clusters for planning, the SEO Recommendations scanner for technical hygiene, Search Console for query data, and topic cluster reporting for the contacts-and-pipeline number leadership actually asks about. Add a third-party tool for keyword research depth, backlink data, content production at volume, or AI visibility tracking, and only for whichever of those is genuinely blocking you. Audit first, book the weekly 45 minutes, and let the constraint you can prove decide the spend.

Publishing kit

Metadata

Internal link opportunities

External sources cited

1. Blazly SEO on the HubSpot marketplace

2. Blazly SEO HubSpot integration setup guide

3. HubSpot AEO Grader

4. HubSpot AEO product page

5. HubSpot pricing for tier verification

Schema to implement

Article schema. Populate headline, description, author as a Person sub-type with a real bio URL, publisher, datePublished, dateModified, image, mainEntityOfPage, about and keywords. Set dateModified accurately, since HubSpot tiers and features change and readers need to see the page is current.

FAQPage schema. Mark up all eight FAQs with Question and acceptedAnswer, keeping schema text identical to visible text.

SoftwareApplication schema. Optional, and only on a dedicated Blazly product page rather than this editorial comparison. Applying product markup to an article that compares competitors misrepresents the page.

Do not implement: Review or AggregateRating, since this is not a first-party review and the marketplace listing currently shows no customer reviews.

Pre-publish checks

• ☐ HubSpot tier inclusions re-verified against HubSpot's current pricing page

• ☐ Blazly pricing re-checked on the marketplace listing and the Blazly pricing page

• ☐ Competitor pricing for Semrush and Ahrefs re-verified

• ☐ AEO beta status confirmed, since it may have left beta by publication

• ☐ All time-saving estimates still labelled as practitioner estimates

• ☐ Marketplace link tested and pointing to the live listing

• ☐ Author byline links to a real bio with credentials

• ☐ Tables are real HTML <table> elements, not images

• ☐ No em dashes and no anchor braces in visible headings

A note on the Blazly mentions

Blazly appears in four places: use case 1, use case 3, the comparison table and the conclusion. Each sits immediately after a problem it addresses, and the comparison table names Semrush and Ahrefs as better choices for research and backlinks. That balance is deliberate. A guide that recommended one product for every use case would not be credible to a reader comparing options, and the honest placement is what makes the recommendation land where it does apply.

Sources and verification notes

Pricing and tier caveats

HubSpot tier pricing varies considerably across published sources, partly because Marketing Hub and Content Hub are priced separately and seat-based pricing changed. The article therefore describes tiers qualitatively, as Starter versus Professional and above, rather than quoting figures that would be wrong for some readers.

Verify against HubSpot's own pricing page before publishing, and re-verify at each content refresh. The same applies to Semrush and Ahrefs figures, which are indicative only.

What is estimate rather than measurement

Every hours-saved figure in this article is a practitioner estimate for a team publishing four to eight pieces a month, and the text says so in each case. Specifically:

• The task time comparisons in use case 1

• The hours-per-month table in the savings section

• The twenty minutes per article editing figure

• The fifty-prompt threshold for AI visibility tooling

Keep the labelling. The article argues for honest measurement, so presenting estimates as benchmarks would undercut it.

Claims deliberately not included

Several figures circulating in HubSpot SEO content were left out for lack of verifiable methodology, including a widely repeated claim of 37,900% organic traffic growth from topic clusters and various ROI multiples. If you want a performance claim in this article, the stronger route is to run the measurement yourself on one cluster and publish that with its sample, period, baseline and method attached.

Note on the marketplace listing

At the time of checking, the listing showed fewer than ten installs and no customer reviews, and the Standard and Pro plan details appeared to display identical feature lists, which looks like a listing display issue rather than a product one. Worth tidying before driving traffic to it from this article, since a reader who clicks through from a recommendation will notice both.