Generative AI is projected by Gartner experts to rake in billions this year. This is not pocket change; it is reshaping how people find you online. Forget sticking only to traditional search engine optimization, or SEO. Now, Generative Engine Optimization, or GEO, is the name of the game.  The awesome news? You do not always need a huge pile of cash to get started. Several fantastic free Generative Engine Optimization tools are out there, ready to give you the insights neede

Did you realize almost 70% of online journeys begin at search engine platforms like Google and Bing? That is a big number. Yet something is changing. People increasingly head straight to generative AI like ChatGPT, Gemini, Claude and Perplexity as their starting blocks.  At Blazly , I have watched this shift demand a new approach. Optimizing your content for these AI powered platforms, what we are calling Generative Engine Optimization or GEO, is no longer optional. It is a