Free Generative Engine Optimization Tools
- Jayashree VS
- Dec 16, 2025
- 7 min read
Updated: Dec 18, 2025
Generative AI is projected by Gartner experts to rake in billions this year. This is not pocket change; it is reshaping how people find you online. Forget sticking only to traditional search engine optimization, or SEO. Now, Generative Engine Optimization, or GEO, is the name of the game.
The awesome news? You do not always need a huge pile of cash to get started. Several fantastic free Generative Engine Optimization tools are out there, ready to give you the insights needed to boost your brand’s presence in this brave new AI world.
At Blazly, we are all about helping businesses like yours flourish in the age of AI enhanced search. We have seen that many businesses are scratching their heads, unsure where to even begin with GEO. That is why we have put together this guide, highlighting some of the best free tools around.
These GEO tools will give you insights into how AI models are seeing your brand, what your competition is up to and how you can sharpen your content strategy to better speak the language of AI.
Table of Contents
Blazly GEO Features
Why Bother with Generative Engine Optimization (GEO)?
The search landscape has been turned upside down. People are not just using Google anymore. They are hitting up AI. They are turning to ChatGPT, Gemini, Claude and Perplexity to get answers. If your brand is not part of that conversation, you are leaving an opportunity on the table.
Generative Engine Optimization makes sure your website is recognized, referenced and shouted out by these AI systems, positioning you as a go to source in this new search era. Stop chasing old school rankings. GEO lets you shape the narrative. It turns your website into an AI recognized authority.
Generative engines chew on your site, and with GEO, you can talk to AI. This means structured insights, semantic content refinement and citation mapping that teaches AI models to put their trust in your brand. Every single page, every post and every link you put out there is fine tuned for how AI understands relevance, context and credibility.
Free Generative Engine Optimization Tools: Your Launchpad
Blazly GEO has a full suite of GEO tools ready to go, but we also know it is smart to start with free stuff. These tools let you peek at what is possible and figure out where you need to put your focus.
1. Mangools AI Search Grader
Mangools has a free AI Search Grader that takes a look at your brand’s presence and how well it performs within AI powered search engines. It breaks down how often your brand pops up in AI generated responses and your average ranking when it gets featured. Plus, it throws out an AI Search Score, which reflects how well you are doing across different AI models.
What it tells you:
Your brand’s presence on different AI platforms.
How your rivals are doing in the same space.
A blended number that shows your brand’s visibility and ranking performance.
How to use it:
Type in your brand name and a quick rundown of your niche. The tool cooks up relevant prompts and puts them to the test across a bunch of AI models to give you the full picture of how your brand is performing.
2. Free AI Search Audit Tools
Some companies dangle free AI search audits as a way to get leads. These audits usually give you a quick look at your brand’s presence in AI search and point out potential areas where you could do better. The details might not be as deep as what you would get from a paid tool, but they can still be useful for spotting quick wins.
What it tells you:
A bird’s eye view of how your brand is doing in AI search.
Possible holes in your content and spots for refinement.
A sneak peek into how AI models see your brand.
How to use it:
Search for "free AI search audit" and check out what different companies are offering. Get ready to share some details about your business and website to get the audit.
3. Google Alerts for Brand Mentions
It is not strictly a GEO tool, but Google Alerts can help you keep tabs on when your brand name gets mentioned around the web. This comes in handy for finding possible citation chances and getting a grip on how your brand is being talked about online.
What it tells you:
When and where your brand is mentioned online.
The context around those brand mentions.
Possible ways to build citations and backlinks.
How to use it:
Fire up Google Alerts for your brand name, product names and other keywords that matter. Keep an eye on the alerts regularly to spot chances for engagement and refinement.
4. Analyzing AI Responses Manually
Here is a simple, direct way to figure out how AI sees your brand: just ask. Jump on platforms like ChatGPT, Gemini, Claude and Perplexity to ask questions about your brand, your products and those pesky competitors. Break down the responses to find any biases, inaccuracies or gaps in your content.
What it tells you:
How AI models describe your brand and what you are selling.
What information AI models are pulling from to answer questions about your brand.
Areas where your content might be weak or wrong.
How to use it:
Come up with specific prompts about your brand and your industry. For example:
"What is great about [your product]?"
"How does [your brand] stack up against [competitor brand]?"
"What is good and bad about using [your product]?"
Past Free Tools: Level Up Your GEO with Blazly
Free tools are a solid starting point, but they often do not have the muscle needed for full Generative Engine Optimization. That is where Blazly GEO shines.
We have a complete content and GEO toolkit to help you:
Analyze: Run a total GEO audit to show what is holding back your presence across AI and local search.
Understand: Crack your competitor’s playbook and see how AI models are citing your brand.
Optimize: Beef up your site’s core and build landing pages that AI can discover.
Monitor: Keep ahead of the game with real time insights into what audiences are vibing with.
Here is how we roll:
Spot Hidden Gems: We run deep GEO scans to find out where your brand is across search and AI platforms, sniffing out missed mentions, ranking drops and content blind spots.
Refine Smartly: Blazly uses AI smarts to beef up every piece of your online game, from how deep your content goes and how much citation power you have to internal linking and what keywords you are after.
Own Generative Search: Once your website is dialed in for AI understanding, Blazly helps you climb the ranks on generative platforms like ChatGPT, Gemini, Claude and Perplexity.
Rocking the Most Out of GEO
Generative Engine Optimization is not a one and done deal. It is a marathon. By always keeping an eye on your brand’s presence in AI search and tuning up your content strategy, you can make sure you are always a step ahead.
Start with these free Generative Engine Optimization tools and then think about Blazly to unlock even more awesome.
Blazly GEO Features
Blazly GEO Features include:
AI Monitor: Blazly monitors your website's visibility across major LLM platforms (OpenAI, Gemini, Claude and Perplexity) by tracking keyword rankings. It helps you understand how AI models perceive your content and identify areas to improve.
Competitor Research: Allows you to analyze your competitors' GEO strategies and content plans to identify opportunities and gain an advantage. By understanding what your competitors are doing, you can develop strategies to outperform them.
AI Citation Flow: Identifies citation opportunities across AI platforms by analyzing which sources are being cited for specific keywords. It helps you understand which sources are being recognized as authoritative and identify opportunities to build your own citation profile.
GEO Crawl: Crawls your website to analyze its internal linking structure and provide recommendations for optimizing GEO. A well structured website is easier for users and AI models to navigate, which can improve engagement.
GEO & AEO Content Writer: You can generate GEO optimized blog posts that are optimized for LLM platforms (GEO) and AI answer engines (AEO). It helps you create content that is informative and engaging, and that is likely to be cited by AI models.
GEO Landing Page Creation: This feature enables you to create GEO and AEO optimized landing pages that rank well in search and AI answer engines. A well optimized landing page can drive targeted traffic to your website and convert visitors into customers.
With Blazly GEO, you can streamline your Generative Engine Optimization efforts and ensure your content is seen by users and AI models, maximizing your online visibility and driving business growth.
Want to know how these options compare? Check out the table below:
Feature | Blazly GEO | Mangools AI Search Grader | Semrush AI Visibility Toolkit | Writesonic GEO Suite |
GEO Audit | Yes | No | Yes | Yes |
Competitor Analysis | Yes | Yes | Yes | Yes |
AI Citation Flow Analysis | Yes | No | No | Yes |
Real-Time Insights | Yes | No | Yes | Yes |
AI-Powered Crawls | Yes | No | No | Yes |
GEO Landing Page Generation | Yes | No | No | No |
AI Model Analysis | ChatGPT, Gemini, Claude and Perplexity | ChatGPT, Mistral Small, Meta's Llama4 (Free). 8 models with a paid account. | ChatGPT, Google’s AI Mode | Not specified |
Prompt Tracking | Yes | No | Yes | No |
Content Creation Tools | Yes | No | No | Yes |
Pricing | Free (limited), Paid options available | Free (limited), Paid options available | $99/month per domain | Starting at $249/month |