A Semrush study in 2023 showed that a staggering 43% of companies are already using AI writing tools? This statistic sparks a crucial question for content creators and SEO experts: can AI truly replace human writers? The answer, as I see it, is complex. It is not about choosing one over the other, but understanding how to use both effectively. At Blazly , we are deeply involved in Generative Engine Optimization  (GEO), helping businesses like yours navigate the evolving searc

The rise of generative AI has undeniably altered how content gets created. A significant problem has emerged from this change: making sure content made by AI meets the standards search engines expect and what human readers want. A Statista report from 2024  showed that more than half of all internet users globally have interacted with AI chatbots. This shows just how widespread AI is.  At Blazly , we have been carefully watching the effects on Generative Engine Optimization (