How to Detect and Improve AI-Generated Content That Impacts SEO Performance
- Jayashree VS
- 13 hours ago
- 7 min read
The rise of generative AI has undeniably altered how content gets created. A significant problem has emerged from this change: making sure content made by AI meets the standards search engines expect and what human readers want. A Statista report from 2024 showed that more than half of all internet users globally have interacted with AI chatbots. This shows just how widespread AI is.
At Blazly, we have been carefully watching the effects on Generative Engine Optimization (GEO) and have developed plans to help find and improve AI content that could be hurting your SEO results.
Table of Contents
The Two Sides of AI Content
AI tools, like ChatGPT, Gemini, Claude and Perplexity, give you a lot of power to make content quickly. They help with brainstorming, drafting and even creating whole landing pages. However, if you only use AI output without editing it, you might run into several issues:
Not Original: AI models learn from existing information, so the results might be similar to other content or lack new ideas.
Bland Tone: Without good guidance and editing, AI content may sound dull and uninspired. It could fail to connect with your audience.
Wrong Facts: AI sometimes makes up information and presents it as real.
SEO Problems: Search engines give preference to great, original content. AI generated content that does not have depth or is not unique may get penalized.
These issues could negatively impact your website’s GEO. This makes it harder to rank high in generative AI search results and get organic traffic. Our method involves using the good parts of AI while reducing the bad parts. We do this through detection, improvement and optimization. I have personally seen this method do wonders for our clients.
How to Spot AI Generated Content: A Full Plan
Spotting AI generated content requires a mix of resources, methods and human understanding.
At Blazly, we use a detailed plan that includes:
1. Resources for AI Content Detection
Several resources can help you find AI generated text. Some choices include:
Originality.AI: This is made for SEO and web publishers. It checks content for AI probability and plagiarism.
GPTZero: This was first made for teachers. GPTZero finds AI patterns in how sentences are made and in the tone.
Copyleaks: This combines AI detection with plagiarism checking. It is useful for marketing teams who need to make sure content is original.
These resources give a score that shows how likely it is that content was made by AI. These scores are not always correct, but they are a helpful starting point. We have found that checking content using multiple detectors gives you a better assessment.
2. Analyzing How It Is Written
Even without specific resources, you can often spot AI generated content by finding certain styles:
Saying the Same Thing: AI often repeats words and phrases, especially when making longer content.
Using the Same Sentence Structures: AI often uses a predictable pattern of statement, explanation and repeat.
Too Much Jargon: AI models learn from a lot of text, including business jargon and buzzwords.
Not Specific: AI content may not have specific examples, personal stories or different points of view.
If you see several sentences that start with the same phrase or a paragraph full of common statements, that is a warning sign. Blazly has become very good at spotting these styles. This helps us quickly find content that needs more review.
3. Checking That the Facts Are Correct
AI models sometimes make mistakes or use old information. You must check all AI generated content for facts before publishing it. This includes:
Checking Statistics: Check all data and statistics against reliable sources.
Confirming Dates: Make sure all dates and timelines are correct and up to date.
Comparing Information: Compare the information with other trusted sources to find any differences.
We always double check any claims made by AI, especially in areas where details change quickly. This helps keep your content reliable and stops you from spreading wrong information.
4. Evaluating E E A T Signals
Google’s E E A T guidelines (Experience, Expertise, Authoritativeness and Trustworthiness) are important for SEO success. AI generated content often struggles to meet these. Ask yourself these questions:
Experience: Does the content show real experience or practical knowledge?
Expertise: Does the content show a deep knowledge of the topic?
Authoritativeness: Was the content made by a known expert?
Trustworthiness: Is the content correct, fair and transparent?
If you answer “no” to any of these questions, you may need to revise the content a lot to improve its E E A T. Blazly focuses on adding personal stories and points of view to AI generated content. This improves its E E A T and makes it more appealing to readers.
How to Improve AI Generated Content: A Useful Guide
Once you have found AI generated content that needs work, the next step is to improve it so that it meets your quality standards. Here is what we suggest:
1. Make the Tone More Human
AI content often sounds robotic and impersonal. To make it more appealing, try these methods:
Add Personal Stories: Share stories or experiences that relate to the topic. This helps you connect with your audience.
Use Casual Language: Write as if you were talking to a friend. Use informal language when appropriate.
Add Humor: Humor can make your content more memorable and fun.
We often see that rewriting key parts of AI generated content using a more human voice can greatly improve its impact. It is about making the content relatable and real.
2. Add Original Ideas and Analysis
AI can create details, but it cannot give you original ideas or analysis. To make your content unique, add:
Different Perspectives: Share your own thoughts and opinions on the topic.
Analysis Based on Data: Analyze data to come to your own conclusions.
Examples: Use real examples to show what you mean.
Instead of just summarizing research, you could analyze the data and give your own interpretation. This adds value and shows your expertise.
3. Optimize for SEO and GEO
To make sure your content ranks well in both regular search engines and generative AI platforms, focus on these things:
Keyword Use: Use relevant keywords naturally in the content. Put them in headings, subheadings and the main text.
Semantic Use: Use synonyms, related words and LSI keywords to add context and depth.
Organized Data: Use schema markup to help search engines understand what the content means and what it is for.
Internal Linking: Link to other relevant pages on your website. This improves site navigation and SEO.
Source Alignment: Find trusted sources and align with them to increase credibility. This is especially important for GEO.
Blazly GEO uses the GEO Analysis feature to find the most relevant keywords and topics for your area. This makes sure your content is optimized for both human readers and AI algorithms. We have found that optimizing for AI understanding greatly increases how easy it is to find your content.
4. Make Sure It Is Correct and Believable
Always double check that AI generated content is correct. Give credit to all your sources. This includes:
Checking All Claims: Verify all data, statistics and statements against reliable sources.
Giving Credit: Use the correct citation formats to give credit to the original writers.
Linking to Trusted Sites: Link to reputable websites to support your claims and build trust.
We suggest making a style guide that outlines your citation rules. This makes sure everything is consistent and correct.
5. Improve Readability and Engagement
To keep your audience interested, focus on making content that is easy to read and looks good. This includes:
Short Sections: Break up long sections of text into shorter sections that are easier to read.
Headings: Use headings and subheadings to organize the content and make it easier to scan.
Visuals: Add images, videos and infographics to break up the text and show what you mean.
Lists: Use bullet points and lists to present information clearly and simply.
Often use visuals to show complex ideas or data. This makes the content more appealing and easier to grasp.
Why Human Oversight Is Important
AI can be a helpful tool for content creation, but it is important to remember that human oversight is still important. AI should help human writers, not replace them. A skilled content editor can:
Find Subtle Things That AI Misses: Human editors can spot small details in language and context that AI might not see.
Fine Tune Brand Tone: Editors can make sure the content matches your brand’s voice and style.
Check for Accuracy and Voice Alignment: Human editors can verify the accuracy of the details and make sure it is presented in a consistent voice.
Remove Unnecessary Content: Editors can remove extra words and phrases to make the content clearer and more effective.
Blazly uses both AI and human editing to get the best of both worlds: speed and quality. We believe this mix is the key to making high performing content that connects with your audience and ranks well in search results.
How to Get Ready for AI Content Audits
Regular content audits are important for finding and improving AI generated content.
Here is how to get ready for an AI content audit:
Find Important Pages and Blogs: Focus on the pages that matter most to your business.
Check Content With AI Detection Tools: Use AI detection tools to flag possible issues.
Have a Human Review: Use a checklist to check the quality and effectiveness of the content.
One of Blazly GEO Features, GEO Crawl, helps you find structural problems and improve your site’s crawling, indexing and performance. These are important for AI understanding. This makes sure your website is ready for AI content audits.
What Will Happen With AI Content and GEO
As AI technology gets better, the difference between content made by humans and content made by AI will likely become harder to see. The key to doing well will be to use AI as a tool while still focusing on quality, originality and user experience.
At Blazly, we are dedicated to helping you deal with this changing situation. We want to help you optimize your content for both human readers and AI algorithms. If you follow the steps in this guide, you can improve your AI generated content, boost your GEO and get more organic traffic to your website.
The future of content is here and with the right plans, you can use its power to reach your business goals. Blazly will keep leading the way in Generative Engine Optimization making sure that our clients stay ahead in this changing world. We think that by using a mix of AI and human expertise, your brand can not only participate, but also do great things using the generative web.
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