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How ACELA took #1 on Google for 12 Catholic school leadership searches

ACELA ranked #1 for its most important service keywords, from Catholic school president search to school board succession planning, and grew its presence in Google's AI search.

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  • 12 of 17#1 rankingsTarget keywords at position #1Keyword ranking data for the engagement
  • 2.11KAI search impressionsGenerative AI Features visibilityGSC Generative AI Features, 29 Aug – 3 Nov 2026
  • 574Organic clicks3.2% CTR in the reporting windowGSC, 29 Aug – 3 Nov 2026
the problem

Niche searches win clients. Competitors owned them instead.

In a niche market, broad keywords don't win clients. ACELA needed to own the exact searches school boards and dioceses use. Four gaps stood in the way:

“When a diocese or school board searches for a leadership search partner, competitors show up first, even though this is all we do.”
In their words · ACELA
  • Gap 01

    Weak commercial rankings

    High-intent searches like Catholic school executive search, president search and head of school recruitment went to competitors.

  • Gap 02

    Thin topical coverage

    Little content on Catholic school leadership, transitions, strategic planning and board development.

  • Gap 03

    Low AI search presence

    ACELA's expertise wasn't surfacing in Google's AI-powered results.

  • Gap 04

    Limited authority and reach

    Few backlinks and no consistent social presence to support rankings.

solution

Solution

One strategy. SEO, GEO, AEO and social, run by AI agents.

One strategy connecting SEO, GEO, AEO and social, run through Blazly's AI agents in four steps.

  1. 01
    Target the searches that win clients

    Blazly's keyword research agent mapped service-specific queries: diocesan superintendent search, Catholic school president recruitment, head of school search consultants, leadership transitions, strategic planning, board training and succession planning, and religious community leadership searches.

  2. 02
    Publish a dedicated article for each service keyword

    ACELA's Leadership Insights blog got keyword-focused guides, one per priority search, written to rank on Google and get surfaced in AI answers.

  3. 03
    Build authority and stay visible daily

    Backlink building strengthened domain authority, while daily social media publishing kept ACELA's brand consistent across platforms.

  4. 04
    Track rankings and AI visibility together

    Blazly monitored Search Console clicks, impressions, CTR, position, keyword rankings and Generative AI Features impressions, then recommended what to push next.

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See where your brand stands on Google and in AI answers today, and what it would take to get found like ACELA.

  • Where you rank for high-intent searches in your category
  • Which AI answers mention your brand, and which mention competitors
  • The pages and content to publish first

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