A new blog, one SEO + GEO strategy, and Blazly's AI agents earned Naturals two #1 rankings and 6.57K AI search impressions within the first reporting window.
Naturals had launched a new blog website blogs.naturals.in with no search strategy behind it. Four gaps stood between it and franchise enquiries:
“We're a well-known salon brand, but when potential franchise partners research salon investments, they don't find us.”
High-intent searches like salon franchise cost and beauty parlour franchise went to others.
No content on franchises, investments or small-business ideas to build authority.
Naturals wasn't surfacing in AI Overviews or answer engines where investors now research.
Discovery and franchise leads weren't connected.
One strategy connecting SEO, GEO and AEO, run through Blazly's AI agents in three steps.
Blazly's keyword research agent grouped franchise, salon-investment and business-idea queries by commercial and informational intent, including location-specific searches.
Keyword-focused articles on blogs.naturals.in answered the exact questions investors ask, written to earn both Google rankings and AI answer citations.
Blazly connected Google Search Console to monitor clicks, impressions, positions, AI search visibility and page-level performance, then recommended what to do next.
See where your brand stands on Google and in AI answers today, and what it would take to get found like Naturals.
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